Ghost kitchens remain to be a stand-out trend from 2019 and now in 2020. These run in parallel with the success of delivery apps bringing a new concept to the food industry. Basically, ghost kitchens operate under one principle: to offer customers with the best menu items at an affordable price. They do this by doing away with the storefront and focusing on pick-up and delivery orders. Ghost kitchens have no dining area or any space to accommodate customers. This is a great way for the restaurant owner to save on costs.
Unlike traditional restaurants, ghost kitchens do not require any decorations. Also, you will spend less on labor and you will not need to hire any service staff.
For the majority of the restaurants, the rent cost is super high. Fortunately, ghost kitchens don’t require to be located in areas that receive high traffic since they don’t offer dining space for customers. These hotels can be set up anywhere as long as you have an active website.
Focusing on delivering orders eliminates the need to cook for both in-house and delivery customers. Chefs get the chance to be creative with the inventory to avoid wasting food, optimize kitchen space and workflow, as well as testing new menu items with less risk.
Offers a Fast Way to Enter the Market
The cost of starting a restaurant is high compared to opening a ghost kitchen. This is a safe option for a restaurateur who wants to test a new concept or one who has recently closed down their physical restaurant.